{"id":20872,"date":"2025-07-04T18:00:00","date_gmt":"2025-07-04T12:30:00","guid":{"rendered":"https:\/\/dev.hypercontent.co\/blogs\/?p=20872"},"modified":"2025-10-16T01:32:49","modified_gmt":"2025-10-15T20:02:49","slug":"airbnb-marketing-strategies","status":"publish","type":"post","link":"https:\/\/dev.hypercontent.co\/blogs\/airbnb-marketing-strategies\/","title":{"rendered":"What Are Airbnb Marketing Strategies? Campaigns &amp; Ads Explained"},"content":{"rendered":"\n<p>Let\u2019s be honest; who doesn\u2019t love the idea of booking a cozy treehouse, a trendy loft, or even a castle (yes, really) for their next trip? That\u2019s the magic Airbnb delivers. What began with a few air mattresses has grown into a global hospitality giant, thanks in large part to smart and creative Airbnb marketing strategies.<\/p>\n\n\n\n<p>But here\u2019s the kicker. Airbnb didn\u2019t just grow because people like cool places to stay. A huge part of its success is thanks to brilliant Airbnb marketing strategies. Seriously, the way Airbnb tells stories, builds trust, and connects with travelers and hosts is nothing short of genius.&nbsp;<\/p>\n\n\n\n<p>In this post, we\u2019re diving deep into the world of Airbnb marketing strategies. We\u2019ll explore what makes them work, break down their ads, look at their best campaigns, and even peek into their business strategy. Think of it like a road trip; only instead of packing bags, we\u2019re unpacking ideas.&nbsp;<\/p>\n\n\n\n<p>So, whether you&#8217;re a curious marketer, a startup founder, or just someone who appreciates a smart brand move, buckle up. Airbnb\u2019s approach might just inspire your next big idea.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Airbnb\u2019s Marketing Strategy?&nbsp;<\/h2>\n\n\n\n<p>Airbnb\u2019s marketing strategy is all about making people feel like they belong anywhere in the world. Sounds simple, right? But the way they pull it off is pretty genius. They don\u2019t just sell a place to sleep; they sell experiences, stories, and connections. That\u2019s where magic happens.&nbsp;<\/p>\n\n\n\n<p>At its core, Airbnb\u2019s approach is centered on storytelling and community. They focus more on emotions than transactions. Instead of flashy hotel-style promotions, Airbnb highlights real people and real homes. It\u2019s about creating a sense of home, wherever you go.&nbsp;<\/p>\n\n\n\n<p>So, what is Airbnb&#8217;s marketing strategy exactly?&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s a mix of user-generated content, strong <a href=\"https:\/\/dev.hypercontent.co\/blogs\/what-is-branding\/\" title=\"What Is Branding? How to Do It? Strategies, Types, and Examples\">branding<\/a>, clever digital ads, and good old-fashioned word of mouth. They trust their users, both guests and hosts, to be their biggest promoters. And guess what? It works.&nbsp;<\/p>\n\n\n\n<p>This ties into the bigger picture: the business strategy of Airbnb. They&#8217;re not just another booking site. They\u2019ve built a platform that makes everyone from solo travelers to property owners feel like they\u2019re part of something bigger. That emotional connection gives them a huge edge over traditional hotels.&nbsp;<\/p>\n\n\n\n<p>Next up, let\u2019s see how this all plays out in their advertising strategy.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Airbnb Advertising Strategy&nbsp;<\/h2>\n\n\n\n<p>Airbnb knows how to turn simple ads into memorable stories. Their advertising feels personal, emotional, and effortlessly effective.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emotional Appeal&nbsp;<\/h3>\n\n\n\n<p>Airbnb\u2019s ads don\u2019t just promote a place; they promote a feeling. Their strategy focuses on human connection, showcasing hosts and guests creating meaningful moments. It\u2019s less about fancy rooms and more about the experience.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Govandes | That\u00e2\u20ac\u2122s Why We Airbnb | Airbnb\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/3s2a-9hYKbQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Real Stories&nbsp;<\/h3>\n\n\n\n<p>One of the most touching Airbnb advertising examples is the \u201cMade Possible by Hosts\u201d campaign. It spotlighted real memories made in Airbnb homes, birthdays, reunions, and even weddings. These stories hit you right in the feels.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bonnie &amp; Clyde | Made possible by Hosts | Airbnb Commercial Ad\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/EXSsekW6U20?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Smart Personalization&nbsp;<\/h3>\n\n\n\n<p>Airbnb\u2019s ads don\u2019t follow you around aimlessly; they actually make sense. Based on your browsing, location, and preferences, you\u2019ll see content that\u2019s tailored just for you. It\u2019s subtle, smart, and super effective.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vacation | Get Paid\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/JsM0qg9BTDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual Simplicity&nbsp;<\/h3>\n\n\n\n<p>Whether it\u2019s a cozy video ad or a still image, Airbnb keeps things clean and authentic. No clutter, no pushy slogans, just beautiful visuals that make you want to pack your bags and book a trip.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Big Picture&nbsp;<\/h3>\n\n\n\n<p>Airbnb\u2019s advertising fits neatly into their overall marketing strategy. It reflects their brand voice: warm, human, and full of possibility. And that\u2019s why people don\u2019t just scroll past; they stop, feel, and often click.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Step One to Guest One | Airbnb Setup\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/-kH8tXyNkIo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Airbnb Campaigns&nbsp;<\/h2>\n\n\n\n<p>Airbnb doesn\u2019t just run ads; they launch movements. Their campaigns are heartfelt, relatable, and often unforgettable.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Belong Anywhere&nbsp;<\/h3>\n\n\n\n<p>This was the campaign that changed everything. Airbnb\u2019s \u201cBelong Anywhere\u201d message wasn\u2019t just a tagline; it was a mission. It invited travelers to feel at home wherever they went, setting the tone for the Airbnb marketing strategy that continues to shape its global appeal.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"1\/2 Billion Guest Arrival | Belong Anywhere | Airbnb\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/rQo6zr1nHvw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Live There&nbsp;<\/h3>\n\n\n\n<p>With \u201cLive There,\u201d Airbnb nudged travelers to ditch the tourist path. This campaign urged people to live like locals instead of staying in cookie-cutter hotels. It was a big win for authenticity and for Airbnb\u2019s brand image.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-1024x430.avif\" alt=\"Airbnb Live There campaign promoting local, authentic travel experiences\" class=\"wp-image-20874\" srcset=\"https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-1024x430.avif 1024w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-150x63.avif 150w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-300x126.avif 300w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-768x322.avif 768w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-1536x645.avif 1536w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-440x185.avif 440w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-320x134.avif 320w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign-1400x588.avif 1400w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-live-there-campaign.avif 1851w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The \u201cLive There\u201d campaign encouraged travelers to feel like locals, not tourists<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">We Accept&nbsp;<\/h3>\n\n\n\n<p>Following a period of social tension, Airbnb responded with the powerful \u201cWe Accept\u201d campaign during the Super Bowl. It was bold, emotional, and perfectly aligned with their core message of inclusivity. That\u2019s how you turn values into visibility.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"We Accept | Airbnb\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/yetFk7QoSck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Made Possible&nbsp;<\/h3>\n\n\n\n<p>The \u201cMade Possible by Hosts\u201d campaign focused on the unsung heroes; Airbnb hosts. By showing real guest stories made possible by warm, welcoming hosts, the brand built deep emotional resonance. It wasn\u2019t just Airbnb marketing strategy &#8211; it was storytelling gold.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kepa | Airbnb Host Stories | Airbnb\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/NzQyDqorvo4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">COVID Comeback&nbsp;<\/h3>\n\n\n\n<p>After the pandemic hit, Airbnb leaned into safety and flexibility. Their \u201cGo Near\u201d campaign promoted local travel and supported hosts getting back on their feet. It was timely, sensitive, and once again, deeply human.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-1024x449.avif\" alt=\"Airbnb Go Near campaign promoting local travel post-COVID-19\" class=\"wp-image-20873\" srcset=\"https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-1024x449.avif 1024w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-150x66.avif 150w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-300x132.avif 300w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-768x337.avif 768w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-1536x674.avif 1536w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-440x193.avif 440w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-320x140.avif 320w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign-1400x614.avif 1400w, https:\/\/dev.hypercontent.co\/blogs\/wp-content\/uploads\/sites\/2\/2025\/06\/airbnb-go-near-campaign.avif 1856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u201cGo Near\u201d focused on nearby getaways and safe, flexible travel options<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Each campaign became part of a larger Airbnb case study in smart, emotional, and adaptive branding. Up next, let\u2019s break down their full marketing mix and how each element plays a role.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Airbnb Marketing Mix&nbsp;<\/h2>\n\n\n\n<p>Airbnb\u2019s success isn\u2019t just about clever ads; it\u2019s driven by smart, strategic choices. At the heart of it all lies a strong marketing mix that perfectly complements its broader Airbnb marketing strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product&nbsp;<\/h3>\n\n\n\n<p>Airbnb offers way more than just a bed for the night. From castles to cabins, their listings are full of charm and personality. This focus on unique, local experiences is a core reason why the Airbnb marketing strategy is so effective. Each stay feels like its own adventure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price&nbsp;<\/h3>\n\n\n\n<p>While hosts control their own pricing, Airbnb provides dynamic tools to stay competitive. This flexibility benefits travelers with great deals and supports hosts, too. Smart pricing is just one of the many ways the Airbnb marketing strategy delivers value to both hosts and guests on the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Place&nbsp;<\/h3>\n\n\n\n<p>Airbnb\u2019s digital platform connects users globally. It doesn\u2019t matter if you&#8217;re in Tokyo or Texas; you\u2019ll find a place to stay. This seamless global reach is a major strength in their Airbnb marketing strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promotion&nbsp;<\/h3>\n\n\n\n<p>As a fully digital platform, Airbnb connects millions across 220+ countries. Whether you&#8217;re in New York or New Delhi, you can find a stay that fits. That global accessibility is no accident; it\u2019s built into the core of Airbnb\u2019s marketing strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">People&nbsp;<\/h3>\n\n\n\n<p>Hosts and guests aren\u2019t just users; they\u2019re the brand. Airbnb empowers its community to become storytellers, ambassadors, and advocates. That people-powered approach is a key element in the success of the Airbnb marketing strategy.<\/p>\n\n\n\n<p>By blending creativity, data, and community, Airbnb\u2019s marketing mix works like a charm. Now, let\u2019s tie it all together in the final section.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Airbnb didn\u2019t become a household name by accident. It built its brand with bold ideas, smart storytelling, and a deep understanding of people. Airbnb marketing strategies turned the company into a global movement, one that made travelers feel right at home, anywhere in the world.<\/p>\n\n\n\n<p>From emotional campaigns like Belong Anywhere to data-driven ads that actually make sense, the Airbnb advertising strategy is equal parts heart and tech. It doesn\u2019t scream \u201csell\u201d; it gently says, \u201ccome explore.\u201d&nbsp;<\/p>\n\n\n\n<p>Their smart marketing mix covers all bases, from unique products and flexible pricing to a global digital presence and meaningful promotions. Every piece of the puzzle fits into the larger Airbnb marketing strategy and aligns with the company\u2019s mission to connect people, not just places.&nbsp;<\/p>\n\n\n\n<p>At its core, the marketing strategy of Airbnb is simple: create value for both guests and hosts, and let your community do the talking. And honestly? It\u2019s working brilliantly.&nbsp;<\/p>\n\n\n\n<p>Whether you&#8217;re building a brand, running a startup, or just love a good case study, there\u2019s a lot to learn from the Airbnb marketing strategy. It\u2019s not just about what they say, it\u2019s about how they make people feel, creating a sense of belonging that turns users into loyal advocates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<p><strong>1. What is the core marketing strategy of Airbnb?<\/strong><br>Airbnb focuses on community-driven experiences, user trust, and personalized travel offerings.<\/p>\n\n\n\n<p><strong>2. How does Airbnb use digital marketing for growth?<\/strong><br>Through social media campaigns, targeted ads, influencer marketing, and content marketing.<\/p>\n\n\n\n<p><strong>3. What role do campaigns play in Airbnb\u2019s marketing strategy?<\/strong><br>Campaigns highlight unique stays, local experiences, and build brand loyalty worldwide.<\/p>\n\n\n\n<p><strong>4. How does Airbnb attract both hosts and guests?<\/strong><br>By emphasizing ease of use, earning potential for hosts, and unique travel experiences for guests.<\/p>\n\n\n\n<p><strong>5. What can other brands learn from Airbnb\u2019s marketing strategies?<\/strong><br>The power of storytelling, user-generated content, and building trust within a community-focused model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be honest; who doesn\u2019t love the idea of booking a cozy treehouse, a trendy loft, or even a castle (yes, really) for their next trip? That\u2019s the magic Airbnb delivers. What began with a few air mattresses has grown into a global hospitality giant, thanks in large part to smart and creative Airbnb marketing&#8230;<\/p>\n","protected":false},"author":8,"featured_media":20875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[22,23],"class_list":{"0":"post-20872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-case-studies","8":"tag-digital-marketing","9":"tag-marketing-strategy","10":"article","11":"","13":"has-excerpt","14":"has-avatar","15":"has-author","16":"has-nickname","17":"has-date","18":"has-comment-count","19":"has-category-meta","20":"has-read-more","21":"has-title","22":"has-post-media","23":"thumbnail-","24":"has-tfm-share-icons"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/posts\/20872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/comments?post=20872"}],"version-history":[{"count":5,"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/posts\/20872\/revisions"}],"predecessor-version":[{"id":23065,"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/posts\/20872\/revisions\/23065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/media\/20875"}],"wp:attachment":[{"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/media?parent=20872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/categories?post=20872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.hypercontent.co\/blogs\/wp-json\/wp\/v2\/tags?post=20872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}